MINI have announced a new scheme to promote premium levels of personalisation to new owners.
Called MINI Yours, the scheme includes a range of exclusive paint colours, tattoos, interior trims, and upholsteries not previously seen in MINI models. MINI Yours is intended to operate above the pre-existing list of options available, with the manufacturer heralding it as a chance to turn the personalisation of the new MINI into an "art form".
The MINI Yours programme has seen the limited edition MINI Inspired by Goodwood, MINI Soho, MINI Clubman Hampton, and MINI London 2012 all included into the scheme. MINI Yours for Countryman models will not arrive until the end of next year.
In addition MINI is to develop a number of special MINI Yours packages, with the first being called MINI Avenue which can be added to any MINI One or One D Hatch, Convertible, or Clubman for £4,880. This results in an on the road price of £19,360 for a MINI One D Avenue. MINI Avenue comes with Highclass Grey or Laguna Green metallic finish, and a matching interior with repeating design motif. Inside, the MINI Avenue package includes Satellite Grey Soda Lounge leather seats and floor mats, two-tone Sports leather wheel with multi-function controls, white bonnet stripes, and 17-inch twin-blade spoke alloys.
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