The newly formed DS brand will make its full debut at next month’s Paris Motor Show, with the announcement of two concept cars to appear alongside its current production models.
DS was officially launched as a standalone brand in June, with the hope that separating it from parent company Citroen will help establish it as a manufacturer of premium cars.
The two concepts on display in Paris will be the Divine DS and the DS 3 Ines de La Fressange Paris Concept. In addition, the latest production DS 3 and DS 3 Cabrio models will be in attendance to showcase their new front light arrangement and a new range of connected services.
The Divine DS is a four-door compact car, with sleek, powerful styling and three interchangeable interior trims each offering a unique opportunity for personalisation.
The Ines de La Fressange Pairs fashion house has joined forces with DS to create a brace of concepts, based on the DS 3 and DS 3 Cabrio production models respectively, which feature a striking array of graphics, materials, and colours. Designed to showcase the new light arrangements, the DS 3 has a satin-finish Ink Blue paint job, with a contrasting glossy Onyx Black roof, while the DS 3 Cabrio is finished in glossy Perla Nera Black with an Infinite Blue soft top. Both versions sit on 17-inch ‘Aphrodite’ diamond-cut alloy wheels, as well as exclusive ‘Ines Red’ door mirrors. The DS 3 version has a range of personalisation features, including an ‘Aéropostale’ decal in red, white and blue across the back of the car. Across the central pillars is an enamel-effect ‘Ines de La Fressange Paris’ emblem, with the words ‘Ines de la Fressange Paris’, is added to each of the central pillars.
The tricolore also inspires the interior found in both the DS 3 and DS 3 Cabrio. The seats are trimmed in Granite Blue leather with white topstitching, while the dashboard is finished in Ines Red.
In addition to these new DS concept cars, visitors will be able to experience the online services provided with DS CONNECT, a package which includes the MyDS Scan smartphone app that uses visual recognition to make operating the car easier, and the DS Connect Box, a system designed for smartphones that supplies information on the car’s use, which also allows the driver to make localised assistance and emergency calls.
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